Stop the confusion with this list of basic website terminology you should know so that you can plan and design your website for maximum impact!
When working with clients, the biggest cause for confusion is the website terminology. You know, all the jargon and words that are thrown around like confetti and cause even more confusion? Because I was getting so many of the same questions, I decided to create a ‘Website Jargon 101’ blog post to help clear any confusion. Not only will this help you understand your website layout but, if you ever work with a web designer, you’ll be able to speak the same language – hello efficiency!
The Basic Website Terms
Supernavigation or secondary navigation menu: The (often colored) bar at the very top of the website. It can be used for a specific call to action (i.e. now booking for October!) or have additional menu items that aren’t the main focus for visitors.
Navigation menu: The main page(s) you want page visitors to navigate to. Generally, the main navigation menu should include no more than six items.
Submenu: The pages included as a sub menu item in your navigation menu. For example, the main navigation menu may include ‘Services’ as the submenu items are ‘design’, ‘strategy’ and ‘digital marketing’. Each submenu item is an individual web page.
Landing page: A web page that does not have a header section and navigation menu. The idea of a landing page is that the visitor cannot navigate to another page without taking action, i.e. submitting their contact information.
Header: The items at the very top of each web page (with the exception of a landing page). Most often this includes the navigation menu, business logo and secondary navigation menu.
Hero image: The image (most often full-width) at the top of the page, directly under the header.
Email subscriber form: A form that collects only basic contact information from a visitor and is linked to your email service provider, i.e. Mailerlite, Mailchimp, Convertkit, Constant Contact, etc. Generally, the visitor enters their name and email address in exchange for something free like an e-book, PDF or template.
Contact form: A form that collects the visitors information along with space for a personal message. This form is connected to your business/personal email account, NOT an email service provider, and is most often used for client inquiries or personal messages.
Sidebar: A vertical section to the right or left of a blog post with additional information such as new blog posts, social media icons, an ‘about me’ picture or email subscriber form.
Call to action: A powerful statement that calls the visitor to take a specific action. Generally, calls to action (CTA) are followed with a colored button and a verb like ‘Subscribe’.
Footer: The area at the very bottom of each web page that can include the same information as what’s in the header or something different.
All my best,
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