Quick, actionable Next Right Steps that’ll help your brand move into its thought leadership and expertise.
Explore the characteristics of the fall brand personality and learn how to effectively inject elements of the fall personality into your brand experience. [affiliate links may be used, at no additional cost to you. thank you for supporting witt and company!] When I...
Explore the characteristics of the summer brand personality and learn how to effectively inject elements of the summer personality into your brand experience. [affiliate links may be used, at no additional cost to you. thank you for supporting witt and company!] When...
Explore the characteristics of the spring brand personality and learn how to effectively inject elements of the spring personality into your brand experience. [affiliate links may be used, at no additional cost to you. thank you for supporting witt and company!]...
We’re diving into the steps to develop an engaging and effective brand personality you can use to resonate with your right audience. When I think about having a functional and effective brand personality, the first part is to determine your aligned brand season and...
Seasonal Brand Theory and Brand Archetypes are two frameworks that help you identify your brand personality so that you can connect and build a long-lasting relationship with your ideal clients. Do you remember those Apple commercials with Justin Long? They started...
Your brand’s personality can strategically come to life by determining the season and archetype that most resonate with your desired brand traits. As business owners, I think we all understand on some level the importance of having a defined brand personality. As...
Brand archetypes assign brands a character that makes them relatable to potential clients who align with their same values. By figuring out what your brand archetype is, you create a solid framework around building your brand. I first heard about brand archetypes a...
We're walking through seven different types of logos and how to best use them in your business to curate your brand’s experience. Trying to decide which type of logo will best fit your visual brand? While there are no hard and fast rules, today I want to walk through...
When you intentionally differentiate your brand, you get clear on what makes your brand special so that you can best serve your audience. I think it’s pretty safe to assume that you’re in a saturated market/space/category/industry, especially in today’s digital-heavy...
Brand personality plays a big role in creating a strong brand that your audience can truly connect with. The purpose of this personality is to enhance your brand’s experience. So, let’s bring your brand to life! Pillar four of your brand strategy foundation is all...