Brand Reveal: Odenwald Strategies
Laura reached out because she was recently coming off of maternity leave and during her time off, had gained some clarity around what she wanted the future of her business to be. A little bit about her company… Odenwald Strategies specializes in providing strategic...
How to Build a Brand for Your Small Business
These four foundational principles will help you build a brand for your small business that connects with your ideal clients and allows for business growth. When starting a business, we often think, “Oh I need a logo” versus, “Oh, I need to build a brand.” While a...
Brand Reveal: Wellness Within
Jessica reached out because she was ready to start taking herself and her business seriously. She'd been dabbling in the nutrition space for quite some time but wanted to pivot her message and needed some outside feedback. A little bit about her company… Wellness...
Basic Website Terminology – The Web Jargon You Should Know
Stop the confusion with this list of basic website terminology you should know so that you can plan and design your website for maximum impact! When working with clients, the biggest cause for confusion is the website terminology. You know, all the jargon and words...
Brand Reveal: Cyndi Williams
Cyndi reached out because she wanted to establish a stronger personal brand. She's an expert in the travel industry and wanted to showcase that expertise. A little bit about her company… Cyndi Williams is a travel industry expert and speaker. She started her own...
Brand Reveal: Hatched, Surrogacy and Egg Donation
My absolute favorite is getting to work with amazing clients on a new venture - so I was over the moon excited with Kelly (check out Curation Consulting here) reached back out wanting to create a visual brand for her new business, Hatched, Surrogacy and Egg...
How to Pick a Color Scheme for Your Brand
Check out these easy to follow tips for picking a brand color scheme that resonates with your community and your personality! Let’s talk color. More specifically, choosing a color scheme for your brand. First, know that if it’s hard for you, you are not alone. What...
Five Signs Your Business is Ready for Professional Branding
On the fence about hiring a professional branding expert? Check out these top five reasons clients share with me prior to getting started with a project!
Brand Reveal: Soul to Soul Communication
Dan reached out through a mutual friend referral and was just in the beginning stages of getting his business started. I was immediately intrigued by his story and the work that he does. It's not every day you get the opportunity to work with someone who is so...
How to Create a Quarterly Blog Content Calendar
When you have clarity on the brand foundation elements, your blog content calendar will be centered around content that creates a strong brand identity, with more ease. Have you ever sat down to write a blog post, only to find yourself staring at the same blinking...
Brand Reveal: Achim Nowak
Achim reached out because he was looking for an entire brand overhaul and wanted to make a slight pivot in the way he presented his business.A little bit about his company… Be Your Brilliant Best helps C-Suite executives who have hit a plateau achieve a...
Brand Reveal: White Pine
The ladies of White Pine Creative Co. were so fun to work with! Both Taylor and Aly are interior designers by day so they had a clear understanding of design as well as what they wanted to convey! Their love of floral design was the inspiration for...
How to Identify Your Brand Season
When you know the basics of how to identify your brand season, you'll be able to create a brand identity that consistently resonates with your community and remains cohesive. Now that you have a basic understanding of each season, it’s time to select which one your...
The Winter Season | Seasonal Color Theory
We’re diving into seasonal color theory specifics and taking a look at the visual brand elements for the winter brand personality. [affiliate links may be used, at no additional cost to you. thank you for supporting witt and company!] Before we dive into identifying...
The Fall Season | Seasonal Color Theory
We’re diving into seasonal color theory specifics and taking a look at the visual brand elements for the fall brand personality. [affiliate links may be used, at no additional cost to you. thank you for supporting witt and company!] Before we dive into identifying...
The Summer Season | Seasonal Color Theory
We’re diving into seasonal color theory specifics and taking a look at the visual brand elements for the summer brand personality. [affiliate links may be used, at no additional cost to you. thank you for supporting witt and company!] Before we dive into identifying...
Lumos Images Brand Reveal
Laura reached out to me because she was adding branding photography to her services and wanted a new look to match this new direction! A little bit about her company… Lumos Images helps entrepreneurs and brands create a consistent visual representation of...
The Spring Season | Seasonal Color Theory
We’re diving into seasonal color theory specifics and taking a look at the visual brand elements for the spring brand personality. [affiliate links may be used, at no additional cost to you. thank you for supporting witt and company!] Before we dive into identifying...
What to Pin on Your Pinterest Inspiration Board
Here's what to pin and what to search for to gather the best ideas and images for your new visual brand Pinterest inspiration board. Whether you're working with a designer or taking a DIY approach to your visual brand, the best place to start is by curating a...
The Basics of Color Psychology and Seasonal Color Theory
Seasonal color theory helps you identify the best color palette for your brand, allowing you to build a better connection with your ideal audience. [affiliate links may be used, at no additional cost to you. thank you for supporting witt and company!] The last pillar...
Express Yourself NC Brand Reveal
Janelle Fenwick is a speech language pathologist and the owner of Express Yourself NC. She is amazing at what she does and is fortunate enough to have consistent clients. She’s got a wonderful relationship with the local schools and most of her clients are...
Understanding the Client Transformation Your Business Provides
Identifying your ideal customer’s problem is the key to understanding the client transformation you will provide when they invest in your business. The last part of defining your customer journey is honing in on the problem you’re solving for them and the outcome...
JF Strategy Brand Reveal
Jen Fieldman was the very first client who signed up under the MN Branding Co. partnership with Angela at Angela Divine Photography. To say she was an absolute joy to work with is an understatement!Since she had a marketing background, she understood the...
Defining Your Customer Journey
Using customer journey mapping to better understand the client experience your brand provides allows you to make adjustments that will help grow your business. Last week we talked about the four phases of the customer journey, which, yes, is great to understand. But...