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Exploring the 12 brand archetypes

Exploring the 12 brand archetypes

Brand archetypes assign brands a character that makes them relatable to potential clients who align with their same values. By figuring out what your brand archetype is, you create a solid framework around building your brand. I first heard about brand archetypes a...

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My top three brand differentiation strategies

My top three brand differentiation strategies

When you intentionally differentiate your brand, you get clear on what makes your brand special so that you can best serve your audience. I think it’s pretty safe to assume that you’re in a saturated market/space/category/industry, especially in today’s digital-heavy...

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Audit your brand in 4 easy steps

Audit your brand in 4 easy steps

A brand audit is the detailed process of analyzing your internal and external brand to ensure that it is consistent and cohesive. I’ve been thinking about this idea of a brand gap, recently - that you know in your head how you want your brand to be experienced but...

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Top three branding mistakes to avoid

Top three branding mistakes to avoid

We're walking through three common brand mistakes that hold back business owners from achieving their version of success. The idea of building a strong brand, one that enhances trust and connects with your audience can be an ambiguous, frustrating and time consuming...

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