The Comprehensive Guide on How to Brand Your Business
In this comprehensive guide to branding your business, you'll learn how to create and manage a brand that speaks to your ideal client and gives them an experience they’ll remember. And as an added bonus, you can also pick up a Brand Strategy Workbook in the Brand...
How to Create a Brand Mood Board
The strategy and creation of your branding mood board just got way easier. Today we dive right into what a brand mood board is, why they are the best place to start when creating your visual brand and exactly how to create your board using Pinterest. And as an added...
The Ultimate Guide on How to Determine Your Ideal Client
Let’s jump in to the ultimate guide for creating your ideal client profile by gaining a clear understanding of what it means to have an ideal client, why it’s important and who that perfect-for-you person is. And as an added bonus, you can also pick up a Clarifying...
Seasonal Brand Theory | The Winter Personality
We’re diving into seasonal brand theory specifics and taking a look at the visual brand elements for the winter brand season personality. [affiliate links may be used, at no additional cost to you. thank you for supporting witt and company!] And as an added bonus, you...
Seasonal Brand Theory | The Fall Personality
We’re diving into seasonal brand theory specifics and taking a look at the visual brand elements for the fall brand season personality. [affiliate links may be used, at no additional cost to you. thank you for supporting witt and company!] And as an added bonus, you...
When is the Right Time to Hire a Branding Expert?
On the fence about hiring a professional branding expert? Check out these top five reasons clients share with me prior to getting started with a project!
Seasonal Brand Theory | The Summer Personality
We’re diving into seasonal brand theory specifics and taking a look at the visual brand elements for the summer brand season personality. [affiliate links may be used, at no additional cost to you. thank you for supporting witt and company!] And as an added bonus, you...
How to Get Your Service-Based Business Ready for a Rebrand
This guide will walk you through the process of preparing for a rebrand so that you can ensure it not only goes well but is effective. So, you’ve decided… or decided-ish. It’s time to rebrand your business. First, congratulations! Rebranding is a pretty big deal (yes,...
Seasonal Brand Theory | The Spring Personality
We’re diving into seasonal brand theory specifics and taking a look at the visual brand elements for the spring brand season personality. [affiliate links may be used, at no additional cost to you. thank you for supporting witt and company!] And as an added bonus, you...
My Number One Tip for Getting More Clients
Wondering how to get more clients? This post will walk you through the process of understanding and clearly communicating the client transformation your service based business provides. Ready to attract more clients? And no, this is not a trick question. It’s okay if...
How to Perform a Brand Assessment
This post walks you through how to perform a brand assessment so you can clarify what's working for your brand experience and where there are opportunities for improvement. And as an added bonus, you can also pick up a Five Minute Brand Assessment Workbook in the...
Defining Your Customer Journey
This post walks through the five steps on how to map your customer journey so you can better communicate with the right people at the right time. And as an added bonus, you can also pick up a Brand Strategy Workbook in the Brand Resource Library by clicking here!...
Tips for Communicating Your Core Brand Values
Nailing down your brand values is important, but if you don’t take action, they mean nothing. Learn how to embody your core brand values and communicate them to your ideal audience for maximum impact. And as an added bonus, you can also pick up the Brand Value...
How to Define Your Brand Values + Five Questions You Should Be Asking
Your brand values are the guiding principles that help you connect with your target audience. These five questions will help you define those North Star values that guide your business and brand decisions. And as an added bonus, you can also pick up the Brand Value...
Five Easy Ways to Update Your Brand Design When it Needs a Little Refresh
Freshening up your brand doesn't have to mean a complete overhaul. Here are five easy ways to refresh your brand without hiring a professional. And as an added bonus, you can also pick up the Brand Message and Brand Design Checklist in the Brand Resource Library by...
What Makes a Good Brand
A good brand is built with intention and purpose. When done well, a strong brand can support your version of success and bring more ease and enjoyment into your business. And as an added bonus, you can also pick up a Brand Strategy Workbook in the Brand Resource...
Five Ways to Brand Your Website
Check out these five ways to brand your website so that you can consistently communicate with your audience and showcase your brand's personality! And as an added bonus, you can also pick up the Website Audit Workbook in the Brand Resource Library by clicking here!...
How to Know When it’s Time to Rebrand Your Business
It’s not always easy to know when it’s time to update the look and feel of your brand. Here are five common signs you’re ready to dig in and rebrand your service-based business. And as an added bonus, you can also pick up a Brand Strategy Workbook in the Brand...
How to Define Your Brand’s Positioning
Your brand is positioned in the market whether or not it is intentional. Walk through four steps on how to strategically position your brand with ease. And as an added bonus, you can also pick up a Brand Strategy Workbook in the Brand Resource Library by clicking...
The Basics of Color Psychology and Seasonal Color Theory
When referencing color psychology and Seasonal Brand Theory in your branding, you’re utilizing the power of color to help evoke a specific brand experience. And as an added bonus, you can also pick up a Season Color Theory Workbook in the Brand Resource Library by...
Four Ways to Improve Your Website So You Can Book More Clients
Four simple ideas that will help you increase your website conversions for more sales, as a service based business owner. And as an added bonus, you can also pick up the Website Checklist in the Brand Resource Library by clicking here! As a service provider, your...
Basic Website Design Terminology – The Web Jargon You Should Know
Bring ease and enjoyment into the website design process by understanding the basic website design terminology and jargon. And as an added bonus, you can also pick up the Website Checklist in the Brand Resource Library by clicking here! When it comes to the structure...
Creating the Right Color Palette for Your Brand
Check out these easy-to-follow tips for picking the right brand color palette that resonates with your community and brand's personality! And as an added bonus, you can also pick up a Seasonal Color Theory Workbook in the Brand Resource Library by clicking here!...
The Four Phases of the Customer Journey
We're walking through the four phases of the customer journey so that you can create a consistent brand experience tailored to your customer. And as an added bonus, you can also pick up a Brand Strategy Workbook in the Brand Resource Library by clicking here! The way...