My top three brand differentiation strategies
When you intentionally differentiate your brand, you get clear on what makes your brand special so that you can best serve your audience. And as an added bonus, you can also pick up a Brand Strategy Workbook in the Brand Resource Library by clicking here! I think it’s...
How to create a memorable and effective brand personality
Brand personality plays a big role in creating a strong brand that your audience can truly connect with. The purpose of this personality is to enhance your brand’s experience. So, let’s bring your brand to life! And as an added bonus, you can also pick up a Brand...
Audit your brand in 4 easy steps
A brand audit is the detailed process of analyzing your internal and external brand to ensure that it is consistent and cohesive. And as an added bonus, you can also pick up a Brand Audit Workbook in the Brand Resource Library by clicking here! I’ve been thinking...
Top three branding mistakes to avoid
We're walking through three common brand mistakes that hold back business owners from achieving their version of success. And as an added bonus, you can also pick up a Brand Strategy Workbook in the Brand Resource Library by clicking here! The idea of building a...
How to effectively build brand awareness for your business
Seven brand awareness strategies that really allow your brand’s purpose and message to connect with your right people. And as an added bonus, you can also pick up a Brand Strategy Workbook in the Brand Resource Library by clicking here! Brand awareness is all about...
Five reasons why you should wait to invest in professional branding
Today we cover five key examples of why you should wait to invest money in your professional brand. As a brand designer myself I keep harping on about the importance of brand design and how it can truly transform your business. But contrary to popular belief I don't...
The elevator pitch framework for your business
The elevator pitch is a simple tool to express your business and how you will help your client. Compelling elevator pitches cause people to take action. And as an added bonus, you can also pick up a Brand Strategy Workbook in the Brand Resource Library by clicking...
Why brand consistency is the key to effective marketing
Brand consistency is the key to effective marketing. It builds trust, loyalty, and credibility with clients and customers, providing a cohesive experience and lasting connection. You’re showing up and marketing your business consistently. You’re posting three times...
Getting your business ready for a new website
We've put together three key steps to help you prepare for a website redesign. The process can feel a little daunting, but we’ve got you covered! Affiliate links may be used throughout this post, at no additional cost to you. Thank you for supporting Witt and Company....
Five ways to attract more of your ideal customers
Who are your ideal customers? The more you understand and know them, the more you’ll be able to align your services to attract them, leading to more success in your business. And as an added bonus, you can also pick up a Clarifying Your Ideal Client Workbook in the...
Witt and Company’s process for branding (or rebranding) your business
I'm giving you a deeper look inside my entire process for branding at Witt and Company. From the strategy, to the design, to the support and everything in between, ensuring you have a successful brand experience. There is absolutely no shortage of talented brand...
When is the right time to invest in branding?
Branding is one of the most important aspects of a business, and often is one of the first large investments a business makes. Here are four distinct signs to watch out for when navigating if it’s the right time to get serious about your branding. And as an added...
How to create consistent brand visuals
Establishing your brand’s visual elements and utilizing your brand style guide are key to achieving consistent and cohesive visual branding across your website and social media platforms. I truly believe every experience someone has with your business either...
5 effective website homepage ideas
Check out these five must-have homepage elements that will help you craft a consistent and clear, client-focused homepage that effectively communicates your brand message.
The 3 Pillars for Creating Consistent and On-Brand Content
3 key elements for maintaining brand consistency: 1. On-Brand Visuals 2. On-Brand Message 3. On-Brand Personality. Consistently showing up with something that’s aligned with your brand helps to solidify your brand in the consumer’s eyes, and keeps them coming back for...
6 Ways to Utilize Your Brand Values in Business
Creating your brand values is the first step, but now it’s time to strategically utilize your brand values in all aspects of your business. Follow these 6 simple examples of incorporating your brand values in your day-to-day and watch your business grow. And as an...
The brand strategy framework, simplified.
Developing a brand strategy framework is like creating the roadmap for how you want your brand to show up. Here's how to simplify the process and start attracting your ideal clients. And as an added bonus, you can also pick up a Brand Strategy Workbook in the Brand...
The Comprehensive Guide on How to Brand Your Business
In this comprehensive guide to branding your business, you'll learn how to create and manage a brand that speaks to your ideal client and gives them an experience they’ll remember. And as an added bonus, you can also pick up a Brand Strategy Workbook in the Brand...
How to Create a Brand Mood Board
The strategy and creation of your branding mood board just got way easier. Today we dive right into what a brand mood board is, why they are the best place to start when creating your visual brand and exactly how to create your board using Pinterest. And as an added...
The Ultimate Guide on How to Determine Your Ideal Client
Let’s jump in to the ultimate guide for creating your ideal client profile by gaining a clear understanding of what it means to have an ideal client, why it’s important and who that perfect-for-you person is. And as an added bonus, you can also pick up a Clarifying...
Seasonal Brand Theory | The Winter Personality
We’re diving into seasonal brand theory specifics and taking a look at the visual brand elements for the winter brand season personality. [affiliate links may be used, at no additional cost to you. thank you for supporting witt and company!] And as an added bonus, you...
Seasonal Brand Theory | The Fall Personality
We’re diving into seasonal brand theory specifics and taking a look at the visual brand elements for the fall brand season personality. [affiliate links may be used, at no additional cost to you. thank you for supporting witt and company!] And as an added bonus, you...
When is the Right Time to Hire a Branding Expert?
On the fence about hiring a professional branding expert? Check out these top five reasons clients share with me prior to getting started with a project!
Seasonal Brand Theory | The Summer Personality
We’re diving into seasonal brand theory specifics and taking a look at the visual brand elements for the summer brand season personality. [affiliate links may be used, at no additional cost to you. thank you for supporting witt and company!] And as an added bonus, you...