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You're an expert in your field but when it comes to creating a rock solid brand that's cohesive and meaningful, you feel like a fish outta water.
No problem, I got you.
Check out my favorite brand resources below that will help you
create a brand that showcases your expertise and win over new clients and customers!
The Importance of Understanding Your Ideal Client
By understanding your ideal client, you're able to provide a brand experience that serves a specific type of person and helps them feel seen. The single biggest ‘thing’ that I see separating those who are struggling and those who are getting steady clients? Their...
The Designing On-Brand Series: The Spring Brand
We're walking through the process of how to create on-brand visuals based on your Brand Season and style guide. One of the biggest struggles I hear from my community is staying consistent. A few weeks ago, I created a faux case study for consistent brand visuals and...
Three Common Brand Mistakes You Might be Making
We're walking through three common brand mistakes that hold back business owners from achieving their version of success. The idea of building a strong brand can be an ambiguous, frustrating and time consuming process. However, there are three common brand mistakes...
What’s the Difference Between a Graphic Designer, a Brand Strategist and Brand Designer?
We're walking through the difference between graphic design, brand design and brand strategy, as well as when to hire the right one. If you spend any time online, you’ve probably seen the titles graphic designer and brand designer and brand strategist thrown around...
How to Create Your About Page: Layout + Content Prompts
We're sharing a few questions and copy prompts to help you write your website's about page, as well as layout ideas for inspiration! Oh, the dreaded ‘About Page’. When working with clients, this is the number one struggle that nearly everyone struggles with. I get it...
Finding Your Brand Message Superpower
Discover the brand message strategy that’ll help you showcase your brand’s superpower! Your brand message is the overarching theme woven into the different touch points someone has with your brand. It’s the message that you want associated with your brand. As a...
How to Pick Your Right Brand Season: A Faux Case Study
We're walking through the process of how to pick your brand's season so that you can create a consistent and cohesive brand. I’ve realized that I really like using faux case studies to teach the branding process. So, today, you’re meeting the faux personal brand, Jane...
Brand Strategy and the Customer Journey: Building Brand Awareness
Learn how to utilize brand strategy and the ideal client during phase one of the customer journey - building brand awareness and attraction. During phase one of the customer journey (the awareness and attraction stage) the client is moving from not knowing that your...
How to Create a Brand Style Guide + Free Canva Template
We're walking you through the step-by-step process for creating a brand style guide so that you can maintain a consistent and cohesive visual brand! Your brand style guide is the visual reference document for communicating your brand in a consistent and...
Creating a Brand That Feels Right
i Do you feel like you want to change your brand design every six months? Whether it’s because something doesn’t fit or you see something that inspires you to change, you find yourself wanting to update your brand visuals. I remember when I first started our home...
Five Strategies for Attracting the Perfect-for-You Client
These five strategies will help you make small shifts in how you show up, so that you can start attracting those perfect-for-you clients. When we’re just getting started with our service based business, the goal is to produce revenue. You need to pay the bills, so if...
How to Prepare for a New Website Design
We’re walking through all the steps you need to check off the list before starting your new website design project so that you're prepared and ready! So, it's happened. You're ready for a new website. Whether you're looking at a template or a custom website design,...
Crafting an Elevator Pitch That Resonates
Check out the four ingredients for writing an elevator pitch that is effective in communicating the amazing results you provide for clients. I recently surveyed my Facebook community (join us over at The Brand Building Collective!) about what they struggle with most...
What it’s Like Working with a Branding Professional – A Peek Behind the Witt and Company Branding Process
Take a peek behind the curtain and see what the entire branding process at Witt and Company is like, walking through a full rebrand from start to finish. Crafting a brand for your business is often a very personal endeavor. Especially when you’re a service based...
How to Differentiate Your Brand
When you intentionally differentiate your brand, you get clear on what makes your brand special so that you can best serve your audience. I think it's a pretty safe to assume that you're in a saturated market/space/category/industry, especially in today’s...
Brand Consistency vs. Consistent Marketing
It's no secret I'm a big fan of consistent branding. In fact, I dedicated an entire post to the topic that you can read here. However, I think there's a focus in the digital space, specifically with service businesses that are selling their expertise, on making sure...
The Best Way to Improve the Value of Your Brand
Focusing your attention on the overall customer experience is the best way to improve the perception of your brand's value. We're starting today with a riddle: What costs little to no monetary investment and yet can dramatically increase the value of your brand?...
Announcing: The Semi-Custom Brand Shop
My friends, I am SO EXCITED to share with you the official announcement for the grand opening of the Witt and Company Semi-Custom Brand Shop. It's a labor of love and something that I've been noodling on for quite awhile. I often get requests from small business...
How to Share Your Brand Message at Each Stage of the Customer Journey
Learn how to tailor your brand message to the specific needs of your audience at each of the four customer journey stages. When you think about someone who has no experience with your brand, the way you communicate with them is going to be vastly different than with...
How to Create Consistent Brand Visuals – A Faux Case Study
Check out this faux visual brand case study that walks you through the process of creating visual brand consistency across your website + social media platforms. Every experience someone has with your brand either reinforces its meaning or weakens it. Let that...
Five Must-Haves For An Effective Website Homepage
Check out these five must-have homepage elements that will help you craft a consistent and clear, client-focused homepage that effectively communicates your brand message.
Four Steps to Build a Strong Brand Foundation For New Business Owners
You have a business name, now what? Follow these four steps on how to build a brand for your new business that will set you up for success! It started with a little inkling that you could start a business. That you loved something enough to monetize it. You even have...
How to Create Content That is On-Brand
If you’ve been following along for a little while, you know that I preach consistency. If I’m being honest, I think it’s the number one factor to building a brand your audience trusts. Brand consistency doesn’t just mean using the same colors and fonts and photography...
How to Bring More Personality into Your Brand
Sharing five quick and easy ways to bring more personality into your brand so that you can create a stronger brand connection with your community. Today, I want to dig into the idea of personal branding, where that line is between infusing personality into your brand...