A look inside Witt and Company’s branding process

A look inside Witt and Company’s branding process

Take a look inside Witt and Company’s (re)branding process. From strategy to design, and everything in between, here’s a deeper look at the collaborative and ease-filled process for creating a strategically aligned brand experience. Over the last five years, the...

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Exploring the winter brand personality

Exploring the winter brand personality

Explore the characteristics of the winter brand personality and learn how to effectively inject elements of the winter personality into your brand experience. [affiliate links may be used, at no additional cost to you. thank you for supporting witt and company!] When...

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Exploring the fall brand personality

Exploring the fall brand personality

Explore the characteristics of the fall brand personality and learn how to effectively inject elements of the fall personality into your brand experience. [affiliate links may be used, at no additional cost to you. thank you for supporting witt and company!] When I...

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Exploring the summer brand personality

Exploring the summer brand personality

Explore the characteristics of the summer brand personality and learn how to effectively inject elements of the summer personality into your brand experience. [affiliate links may be used, at no additional cost to you. thank you for supporting witt and company!] When...

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Exploring the spring brand personality

Exploring the spring brand personality

Explore the characteristics of the spring brand personality and learn how to effectively inject elements of the spring personality into your brand experience. [affiliate links may be used, at no additional cost to you. thank you for supporting witt and company!]...

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Blending two popular brand personality frameworks

Blending two popular brand personality frameworks

Your brand’s personality can strategically come to life by determining the season and archetype that most resonate with your desired brand traits. As business owners, I think we all understand on some level the importance of having a defined brand personality. As...

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Exploring the 12 brand archetypes

Exploring the 12 brand archetypes

Brand archetypes assign brands a character that makes them relatable to potential clients who align with their same values. By figuring out what your brand archetype is, you create a solid framework around building your brand. I first heard about brand archetypes a...

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