Design better social media graphics with these best practices (examples included!)
We’re diving into our top five tips for designing better social media graphics so you can take them from good to great. You’ve got your brand colors, font standards and a social media-friendly logo… shouldn’t that be enough to create those screenshot-worthy graphics? ...
How to create a cohesive brand experience when you have a team
As a growing service based business, here’s what you need in place to maintain a cohesive brand experience, even when you have multiple people responsible for communicating on behalf of the brand. When you’re just getting started in business, you have the benefit (and...
Service-based businesses: 5 effective ways to build your brand’s authority
Building brand authority for your service based business is a long-game marketing strategy. But, these 7 actionable ideas can be started today. Brand authority is a tool that can be an amazing tool to leverage if your business is selling a service, an idea or an...
A look inside Witt and Company’s branding process
Take a look inside Witt and Company’s (re)branding process. From strategy to design, and everything in between, here’s a deeper look at the collaborative and ease-filled process for creating a strategically aligned brand experience. Over the last five years, the...
Exploring the winter brand personality
Explore the characteristics of the winter brand personality and learn how to effectively inject elements of the winter personality into your brand experience. [affiliate links may be used, at no additional cost to you. thank you for supporting witt and company!] When...
Exploring the fall brand personality
Explore the characteristics of the fall brand personality and learn how to effectively inject elements of the fall personality into your brand experience. [affiliate links may be used, at no additional cost to you. thank you for supporting witt and company!] When I...
Exploring the summer brand personality
Explore the characteristics of the summer brand personality and learn how to effectively inject elements of the summer personality into your brand experience. [affiliate links may be used, at no additional cost to you. thank you for supporting witt and company!] When...
Exploring the spring brand personality
Explore the characteristics of the spring brand personality and learn how to effectively inject elements of the spring personality into your brand experience. [affiliate links may be used, at no additional cost to you. thank you for supporting witt and company!]...
How to develop your brand’s personality for your right audience
We’re diving into the steps to develop an engaging and effective brand personality you can use to resonate with your right audience. When I think about having a functional and effective brand personality, the first part is to determine your aligned brand season and...
Identify your brand’s personality in 5 simple steps
Seasonal Brand Theory and Brand Archetypes are two frameworks that help you identify your brand personality so that you can connect and build a long-lasting relationship with your ideal clients. Do you remember those Apple commercials with Justin Long? They started...
Blending two popular brand personality frameworks
Your brand’s personality can strategically come to life by determining the season and archetype that most resonate with your desired brand traits. As business owners, I think we all understand on some level the importance of having a defined brand personality. As...
Exploring the 12 brand archetypes
Brand archetypes assign brands a character that makes them relatable to potential clients who align with their same values. By figuring out what your brand archetype is, you create a solid framework around building your brand. I first heard about brand archetypes a...
The 7 types of logos and how to pick your right option (examples included!)
We're walking through seven different types of logos and how to best use them in your business to curate your brand’s experience. Trying to decide which type of logo will best fit your visual brand? While there are no hard and fast rules, today I want to walk through...
My top three brand differentiation strategies
When you intentionally differentiate your brand, you get clear on what makes your brand special so that you can best serve your audience. I think it’s pretty safe to assume that you’re in a saturated market/space/category/industry, especially in today’s digital-heavy...
How to create a memorable and effective brand personality
Brand personality plays a big role in creating a strong brand that your audience can truly connect with. The purpose of this personality is to enhance your brand’s experience. So, let’s bring your brand to life! Pillar four of your brand strategy foundation is all...
Audit your brand in 4 easy steps
A brand audit is the detailed process of analyzing your internal and external brand to ensure that it is consistent and cohesive. I’ve been thinking about this idea of a brand gap, recently - that you know in your head how you want your brand to be experienced but...
Top three branding mistakes to avoid
We're walking through three common brand mistakes that hold back business owners from achieving their version of success. The idea of building a strong brand, one that enhances trust and connects with your audience can be an ambiguous, frustrating and time consuming...
How to effectively build brand awareness for your business
Seven brand awareness strategies that really allow your brand’s purpose and message to connect with your right people. Brand awareness is all about getting your business in front of more people. What often gets overlooked, though, is that there’s a difference between...
Five reasons why you should wait to invest in professional branding
Today we cover five key examples of why you should wait to invest money in your professional brand. As a brand designer myself I keep harping on about the importance of brand design and how it can truly transform your business. But contrary to popular belief I don't...
The elevator pitch framework for your business
The elevator pitch is a simple tool to express your business and how you will help your client. Compelling elevator pitches cause people to take action. One of the biggest struggles I hear from business owners is understanding how to talk about what they do in a way...
Why brand consistency is the key to effective marketing
Brand consistency is the key to effective marketing. It builds trust, loyalty, and credibility with clients and customers, providing a cohesive experience and lasting connection. You’re showing up and marketing your business consistently. You’re posting three times...
Getting your business ready for a new website
We've put together three key steps to help you prepare for a website redesign. The process can feel a little daunting, but we’ve got you covered! Affiliate links may be used throughout this post, at no additional cost to you. Thank you for supporting Witt and Company....
Five ways to attract more of your ideal customers
Who are your ideal customers? The more you understand and know them, the more you’ll be able to align your services to attract them, leading to more success in your business. When we’re just getting started, the goal is to produce revenue, usually as quickly as...
When is the right time to invest in branding?
Branding is one of the most important aspects of a business, and often is one of the first large investments a business makes. Here are four distinct signs to watch out for when navigating if it’s the right time to get serious about your branding. There comes a time...