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You're an expert in your field but when it comes to creating a rock solid brand that's cohesive and meaningful, you feel like a fish outta water.
No problem, I got you.
Check out my favorite brand resources below that will help you
create a brand that showcases your expertise and win over new clients and customers!
How to Create Content That is On-Brand
If you’ve been following along for a little while, you know that I preach consistency. If I’m being honest, I think it’s the number one factor to building a brand your audience trusts. Brand consistency doesn’t just mean using the same colors and fonts and photography...
How to Bring More Personality into Your Brand
Sharing five quick and easy ways to bring more personality into your brand so that you can create a stronger brand connection with your community. Today, I want to dig into the idea of personal branding, where that line is between infusing personality into your brand...
6 Reasons Why It Might Be Time to Update Your Brand
Check out these six reasons why it might be time to update your brand and hire a professional, or start digging deep and doing the work yourself. You have this business that you've worked on tirelessly for months, years, maybe even decades. Clients are coming on....
Five Quick and Easy Ways to Upgrade Your Brand Visuals
Having a professional looking visual brand isn't a challenge with these five quick and easy ways to upgrade your visuals! You don't have to be a professional designer to have good lookin' graphics and visuals. While it might be a little counterintuitive for me to say,...
The Importance of Consistency When Building a Brand
Every experience someone has with your brand either reinforces its meaning or weakens it, which is why consistent branding matters. Your brand... it can be a pretty elusive topic. You know you need one, but in terms of its importance and impact, well that's when it...
How Strong Brand Values Guide Your Business
As we think about differentiating our brand and growing our business, there is an unlikely aspect of your brand that can lend a helping hand: your brand values. Since your brand values are the north star of your company and help you develop a true connection with your...
How to Define Your Brand’s Positioning
Understanding and defining your brand positioning is what will set your business apart. Learn how to position your brand in four easy steps. According to the Branding Journal, brand positioning describes how a brand is different from its competitors and where, or how,...
Five Ways to Brand Your Website
Check out these five ways to brand your website so that you can consistently communicate with your audience and showcase your brand's personality! Generally, your website is the digital hub for your business. When you hand someone a business card at a networking...
What is brand strategy + How do you create one for your business?
Learn the basics of what is brand strategy along with how to create a simple brand strategy plan by asking yourself nine clarifying questions. As business owners, we dream of having a brand that people know, like, trust and recognize. In fact, I often get asked some...
What are Logo Variations & How Do I Use Them in My Brand?
What are logo variations? Check out all the details of the different types of logos to use in your brand so that you can maintain visual brand consistency and look professional. A full brand design and strategy package includes a whole suite of logos, also known as...
2019 Year in Review: Top Five Business Lessons Learned
2019 was a growth year. Not just in business revenue but also growth in terms of personal development, relationships, abilities and education. As I look back, I am humbled yet again to be pursuing this dream. Yes, some days, weeks, months are hard. But the hardest...
Brand Reveal: Halvorsen Sewer
A little bit about his company… Halvorsen Sewer and Drain Cleaning is a cost-effective sewer and drain cleaning solution for homeowners in the southwest Twin Cities. Learn more about his services here. Primary brand season: Halvorsen most identifies with the fall...
Brand Reveal: Odenwald Strategies
Laura reached out because she was recently coming off of maternity leave and during her time off, had gained some clarity around what she wanted the future of her business to be. A little bit about her company… Odenwald Strategies specializes in providing strategic...
How to Build a Brand for Your Small Business
These four foundational principles will help you build a brand for your small business that connects with your ideal clients and allows for business growth. When starting a business, we often think, “Oh I need a logo” versus, “Oh, I need to build a brand.” While a...
Brand Reveal: Wellness Within
Jessica reached out because she was ready to start taking herself and her business seriously. She'd been dabbling in the nutrition space for quite some time but wanted to pivot her message and needed some outside feedback. A little bit about her company… Wellness...
Basic Website Terminology – The Web Jargon You Should Know
Stop the confusion with this list of basic website terminology you should know so that you can plan and design your website for maximum impact! When working with clients, the biggest cause for confusion is the website terminology. You know, all the jargon and words...
Brand Reveal: Cyndi Williams
Cyndi reached out because she wanted to establish a stronger personal brand. She's an expert in the travel industry and wanted to showcase that expertise. A little bit about her company… Cyndi Williams is a travel industry expert and speaker. She started her own...
Brand Reveal: Hatched, Surrogacy and Egg Donation
My absolute favorite is getting to work with amazing clients on a new venture - so I was over the moon excited with Kelly (check out Curation Consulting here) reached back out wanting to create a visual brand for her new business, Hatched, Surrogacy and Egg...
How to Pick a Color Scheme for Your Brand
Check out these easy to follow tips for picking a brand color scheme that resonates with your community and your personality! Let’s talk color. More specifically, choosing a color scheme for your brand. First, know that if it’s hard for you, you are not alone. What...
Five Signs Your Business is Ready for Professional Branding
On the fence about hiring a professional branding expert? Check out these top five reasons clients share with me prior to getting started with a project!
Brand Reveal: Soul to Soul Communication
Dan reached out through a mutual friend referral and was just in the beginning stages of getting his business started. I was immediately intrigued by his story and the work that he does. It's not every day you get the opportunity to work with someone who is so...
How to Create a Quarterly Blog Content Calendar
When you have clarity on the brand foundation elements, your blog content calendar will be centered around content that creates a strong brand identity, with more ease. Have you ever sat down to write a blog post, only to find yourself staring at the same blinking...
Brand Reveal: Achim Nowak
Achim reached out because he was looking for an entire brand overhaul and wanted to make a slight pivot in the way he presented his business.A little bit about his company… Be Your Brilliant Best helps C-Suite executives who have hit a plateau achieve a...
Brand Reveal: White Pine
The ladies of White Pine Creative Co. were so fun to work with! Both Taylor and Aly are interior designers by day so they had a clear understanding of design as well as what they wanted to convey! Their love of floral design was the inspiration for...