What to include in your brand’s one-page style guide
We're sharing the basics of what to include in your one-page brand style guide to ensure that it serves as a great starting point for consistent and cohesive brand communication, across all brand touch points. When it comes to consistent and cohesive brand...
5 Considerations when thinking about rebranding your nonprofit organization
Are you considering rebranding your nonprofit organization? Here are five considerations that will help you reduce the overwhelm and stress of rebranding your organization. As a nonprofit organization that devotes 99.9% of your energy to moving the mission...
Our top 5 graphic design tips for non-designers and beginners
We’re sharing our 5 best graphic designing tips for beginners and non-designers. These ideas will help you take your graphics up a notch and better communicate your brand. You don't have to be a professional designer to have good lookin' graphics and visuals....
Breaking down branding myths – 5 common misconceptions
We’re exploring the top five most common brand myths and misconceptions that may be holding you back from reaching your next level in business. Just like every industry, there are a lot of misconceptions swirling around the interwebs when it comes to branding. And,...
Brand feeling – the key to building connection
Learn the importance of leveraging feelings and emotion in building your brand so you can effectively connect with your right audience. “How do you want people to feel when they come in contact with your brand?” I remember asking that question early on in my...
How to use a brand pattern or texture in your visuals
Showcase your brand personality in a cohesive and consistent way by incorporating a brand pattern or texture into your visual with these tips and ideas. When it comes to my wardrobe, I’m not much of a pattern-lover. But, it’s a whole different story when I think about...
Visual brand inspiration: brand identity color palette combinations
Looking for color inspiration for your brand identity? Check out these 9 color combinations, utilizing color psychology and seasonal brand theory. Looking for a little inspiration for your brand identity’s color palette? We’re sharing 9 color palette...
The 5 most common visual brand identity mistakes (and how to fix them)
Are you making one of these five common visual brand identity mistakes? Easily upgrade the look and feel of your visual brand by avoiding these all-too-common pitfalls. Creating visuals for your brand, whether it’s a social media graphic, a graphic for your website,...
Two ideal clients? Here’s how to make it work with your marketing.
We’re sharing our top marketing tips and ideas for connecting with different audiences. Most of the time, when you start your business, the goal is to narrow down and pick one ideal client. Get clear and get focused on serving that particular audience really, really...
Branding vs. marketing: what’s the difference and how do they work together?
Branding vs. marketing: we’re exploring the difference between the two and how you can utilize them together to be even more effective in business. Do you market first or do your branding? Do you need a brand to market? Can you just build a brand without marketing?...
10 content marketing ideas to attract your ideal client
Not sure how to make content marketing work for you? Check out these 10 content marketing ideas for attracting your ideal client. In today’s world of marketing, content is everything. And it’s everywhere. That tweet you saw, that blog post you stumbled upon, the...
The ultimate guide to website strategy for service-based businesses
Ready for your website to start working for you? This ultimate guide to website strategy will walk you through how to create a plan for your site so that it can effectively support your business and its goals. Whether you’re DIY’ing your site from scratch, purchasing...
Design better graphics with these best practices (examples included!)
We’re diving into our top five tips for designing better graphics so you can take them from good to great. You’ve got your brand colors, font standards and a social media-friendly logo… shouldn’t that be enough to create those screenshot-worthy graphics? First,...
How to create a cohesive brand experience when you have a team
As a growing service based business, here’s what you need in place to maintain a cohesive brand experience, even when you have multiple people responsible for communicating on behalf of the brand. When you’re just getting started in business, you have the benefit (and...
Service-based businesses: 5 effective ways to build your brand’s authority
Building brand authority for your service based business is a long-game marketing strategy. But, these 7 actionable ideas can be started today. Brand authority is a tool that can be an amazing tool to leverage if your business is selling a service, an idea or an...
A look inside Witt and Company’s branding process
Take a look inside Witt and Company’s (re)branding process. From strategy to design, and everything in between, here’s a deeper look at the collaborative and ease-filled process for creating a strategically aligned brand experience. Over the last five years, the...
Exploring the winter brand personality
Explore the characteristics of the winter brand personality and learn how to effectively inject elements of the winter personality into your brand experience. [affiliate links may be used, at no additional cost to you. thank you for supporting witt and company!] When...
Exploring the fall brand personality
Explore the characteristics of the fall brand personality and learn how to effectively inject elements of the fall personality into your brand experience. [affiliate links may be used, at no additional cost to you. thank you for supporting witt and company!] When I...
Exploring the summer brand personality
Explore the characteristics of the summer brand personality and learn how to effectively inject elements of the summer personality into your brand experience. [affiliate links may be used, at no additional cost to you. thank you for supporting witt and company!] When...
Exploring the spring brand personality
Explore the characteristics of the spring brand personality and learn how to effectively inject elements of the spring personality into your brand experience. [affiliate links may be used, at no additional cost to you. thank you for supporting witt and company!]...
How to develop your brand’s personality for your right audience
We’re diving into the steps to develop an engaging and effective brand personality you can use to resonate with your right audience. When I think about having a functional and effective brand personality, the first part is to determine your aligned brand season and...
Identify your brand’s personality in 5 simple steps
Seasonal Brand Theory and Brand Archetypes are two frameworks that help you identify your brand personality so that you can connect and build a long-lasting relationship with your ideal clients. Do you remember those Apple commercials with Justin Long? They started...
Blending two popular brand personality frameworks
Your brand’s personality can strategically come to life by determining the season and archetype that most resonate with your desired brand traits. As business owners, I think we all understand on some level the importance of having a defined brand personality. As...
Exploring the 12 brand archetypes
Brand archetypes assign brands a character that makes them relatable to potential clients who align with their same values. By figuring out what your brand archetype is, you create a solid framework around building your brand. I first heard about brand archetypes a...