Let's Get Branding
You're an expert in your field but when it comes to creating a rock solid brand that's cohesive and meaningful, you feel like a fish outta water.
No problem, I got you.
Check out my favorite brand resources below that will help you
create a brand that showcases your expertise to win over new clients and customers!
Brand Strategy
Brand Visuals
Website Design
What a Good Brand Experience Can Do For Your Business
A good brand experience, one that is consistent and cohesive, increases trust between your audience and community, and your brand. After three-plus years in branding, here’s what I whole-heartedly believe to be true: When you have a strong, consistent and cohesive...
Five Common Visual Brand Mistakes
Are you making one of these five common visual brand mistakes? Easily upgrade the look and feel of your brand by avoiding these pitfalls. Creating visuals for your brand, whether it’s a social media graphic, a graphic for your website or a slide deck for your next...
16 Google Font Pairings for Your Website
Find inspiration for your website's font with 16 font pairing ideas, each aligned with one of the four Brand Seasons. Raise your hand if you've spent longer than an hour scrolling through Google Fonts, trying to find the perfect-for-you combination for your website?...
Five Ways to Use a Pattern or Texture Within Your Visual Brand
Incorporating a brand pattern into your brand visuals is a great way to showcase your brand personality in a cohesive and consistent way. Brand patterns are such a great way to enhance your brand visuals! Today I want to talk about five different ways to use them in...
25 Brand Season Color Scheme Ideas for Inspiration
We're walking through the four Brand Seasons of Seasonal Brand Theory and sharing 25 color scheme ideas for inspiration. What is Seasonal Brand Theory? Seasonal Brand Theory is a blend of color psychology and seasonal color theory. I first heard about it from Fiona...
How to Perform a Website Audit
A website audit is the process for evaluating the effectiveness of your internal and external website experience. Today we're sharing what it is and how to perform one. When your business is brand new, more often than not, you’ve DIY’ing all the things. Your business,...
Part Two: The Ultimate How-To Guide for Creating a Website Strategy
By getting clear on your website strategy, you can create and design a website that truly serves your business goals. Last week, we touched on the questions to ask when creating a strategy for your website. In case you missed the post, click here. Why do we start with...
Part One: The Ultimate How-To Guide for Creating a Website Strategy
Creating a website strategy that serves your business starts with answering ten questions that help clarify your website's functionality. Last week we talked about the basics of a website strategy. Feel free to pop over to that post and read through otherwise, here’s...
What is a Website Strategy?
Your website strategy is the game plan for creating a cohesive and effective website that is consistent with your overall digital presence and drives results. Whether you’re DIY’ing your site from scratch, purchasing a pre-made template or working with a professional...
My Five Strategies For Coming Up With Weekly Blog Content Ideas
As a service provider, sharing consistent blog content is imperative to our brand’s success. Here are the five strategies for coming up with weekly blog content ideas. Including today, Witt and Company has posted 42 blogs in 2020. Nearly every single week, we’ve been...
My Process for the Year-End Business Review as a Service Provider
This is the three-step process for conducting an annual business review, specifically for service based business owners. It’s about that time of the year to start A) planning for what’s next, and B) looking back on what happened. Before we dive into the nitty gritty...
What is Brand Consistency + Why It Matters
What it means to have brand consistency in your visuals, voice and messaging, and why it matters as a service based business. As a business owner and service provider, I am going to assume you know that competition for time, attention and clients is not going down so...
Money and Pricing as a Service Based Business
We’re talking about money and business, and how to know what to price your services as a service based business owner. [affiliate links may be used at no additional expense to you. thank you for supporting witt and company!] Money and business is a hard, challenging...
The Clear-Cut Guide on How to Audit Your Small Business’s Brand
We're walking through the three steps on how to audit your small business's brand and what to do next with the evaluation results. Now that we’ve discussed what a brand audit is, it’s time to actually dive into the auditing process. But first. As you’re working...
What is a Brand Audit?
A brand audit is the process for evaluating the effectiveness of your internal and external brand experience. Today we're sharing what it is and why it's important. When your business is brand new, more often than not, you’re DIY’ing all the things. Your business, and...
When to Invest in Logo Design or a Full Brand Package
Today we explore when it's good to invest in just a logo design for your business or if you're ready for a full brand strategy and design. I’m going to make a bold statement that is a little counterintuitive to my services: Going through the full branding...
When to Use Different Types of Logos in Your Brand Visuals
Whether you're DIY'ing your visual brand or hiring out help, my number one tip is to make sure you have a few different types of logos to choose from. Why? Because there are going to be different use-cases within your business where you'll need a specific type of...
How to Prepare Your Service-Based Business for a Rebrand
We’re walking you through the three steps to go through in order to best prepare your service-based business for a full rebrand. Before we dive into the three pointers for preparing your business for a rebrand, let’s first discuss what a rebrand actually is. I like to...
Five Signs It’s Time to Rebrand Your Business
It’s not always easy to know when it’s time to update the look and feel of your brand. Here are five common signs you’re ready to dig in and rebrand your service-based business Going through a rebrand is not an easy process, which is why it’s not necessarily a good...
What Makes a Good Brand
A good brand is built with intention and purpose. This is done by first understanding the brand strategy and then creating aligned visuals. I remember when I first started our home renovation blog, North Country Nest, and I would spend hours and hours redoing the logo...
The Importance of Understanding Your Ideal Client
By understanding your ideal client, you're able to provide a brand experience that serves a specific type of person and helps them feel seen. The single biggest ‘thing’ that I see separating those who are struggling and those who are getting steady clients? Their...
The Designing On-Brand Series: The Spring Brand
We're walking through the process of how to create on-brand visuals based on your Brand Season and style guide. One of the biggest struggles I hear from my community is staying consistent. A few weeks ago, I created a faux case study for consistent brand visuals and...
Three Common Brand Mistakes You Might be Making
We're walking through three common brand mistakes that hold back business owners from achieving their version of success. The idea of building a strong brand can be an ambiguous, frustrating and time consuming process. However, there are three common brand mistakes...
What’s the Difference Between a Graphic Designer, a Brand Strategist and Brand Designer?
We're walking through the difference between graphic design, brand design and brand strategy, as well as when to hire the right one. If you spend any time online, you’ve probably seen the titles graphic designer and brand designer and brand strategist thrown around...