What are logo variations and how do you use them in your marketing?
We're walking through the five different types of logo variations to use in your visual marketing so that you can look professional, consistent and cohesive wherever your brand is experienced. You've just wrapped up with a brand designer (or purchased a pre-made brand...
Does your nonprofit organization need a branding or marketing agency? Here’s how to find out.
Do you know your organization needs support but you get stuck on who or what you're specifically looking for? In this post, we're exploring the difference between a branding and marketing agency, and how to decide who to hire. Your communications, marketing or...
The difference between a graphic designer vs brand designer vs brand strategist
We're walking through the difference between a graphic designer, brand designer and brand strategist, as well as who to hire and when. If you spend any time online, you’ve probably seen the titles graphic designer and brand designer and brand strategist thrown around...
5 Ideas on how to improve your client or customer experience
Providing a great experience after the purchase is hands-down, one of the best ways to differentiate and elevate your brand. Here are five ways to upgrade your brand’s client experience so that you can build an even stronger connection with your customers. There's an...
The roadmap on how to audit your website and what to do with the results
Is your website in need of an update? In this easy-to-follow roadmap, you'll learn how to audit your website, what questions to ask and what to with the results - it's time to get your website working for you! Raise your hand if any of this sounds familiar: Your...
5 Tips for finding the right website designer for your nonprofit organization
Looking to redesign your nonprofit’s website but overwhelmed by all the options? Here are 5 tips for finding your organization’s right website design partner. Choosing the right website design and development studio for your organization’s website project can feel a...
Quick and simple ways to improve your website’s user experience
Optimize your website’s engagement and improve user experience with these five quick and simple tips. As business owners, I think it's safe to say that we want our website to be a point of connection and engagement, not frustration and distrust. But what leads you...
7 Key benefits of rebranding your business
A strategic and intentional rebrand can do wonders for your business – from attracting your right audience to increased customer loyalty. Here’s our list of 7 benefits that make rebranding absolutely worth it. In 2014, I ran the Twin Cities Marathon. Nearly 10 years...
16 Google font pairings for your website
Create a cohesive brand experience on your website with these 16 Google font pairing ideas, aligning with the four brand seasons. Fonts are fun – I get it! I know all too well the black hole that is font selection. You jump into your design platform of choice and...
5 brand questions your nonprofit needs to answer
Want to start closing the brand communication gap between your nonprofit organization and your right audience? These five questions will give you more brand clarity and direction for effective communication. One of the biggest struggles and opportunities as a...
The what and how of brand consistency
You may know the importance of brand consistency at a high level, but what about how to actually maintain a consistent and cohesive brand, especially when there’s team to consider? We’re sharing our top tips for brand consistency and some examples so you can see it in...
Rebranding a small business: What it is and how it’s done
We’re exploring the basics of what rebranding is in business and the high level process for how it’s done. As a new business owner, it makes sense to jump right into the visual brand - get a logo, a color palette and fonts so you can get out there and get to...
What to include in your brand’s one-page style guide
We're sharing the basics of what to include in your one-page brand style guide to ensure that it serves as a great starting point for consistent and cohesive brand communication, across all brand touch points. When it comes to consistent and cohesive brand...
5 Considerations when thinking about rebranding your nonprofit organization
Are you considering rebranding your nonprofit organization? Here are five considerations that will help you reduce the overwhelm and stress of rebranding your organization. As a nonprofit organization that devotes 99.9% of your energy to moving the mission...
Our top 5 graphic design tips for non-designers and beginners
We’re sharing our 5 best graphic designing tips for beginners and non-designers. These ideas will help you take your graphics up a notch and better communicate your brand. You don't have to be a professional designer to have good lookin' graphics and visuals....
Breaking down branding myths – 5 common misconceptions
We’re exploring the top five most common brand myths and misconceptions that may be holding you back from reaching your next level in business. Just like in every industry, there are a lot of misconceptions swirling around the interwebs when it comes to branding. ...
Brand feeling – the key to building connection
Learn the importance of leveraging feelings and emotion in building your brand so you can effectively connect with your right audience. “How do you want people to feel when they come in contact with your brand?” I remember asking that question early on in my...
How to use a brand pattern or texture in your visuals
Showcase your brand personality in a cohesive and consistent way by incorporating a brand pattern or texture into your visual with these tips and ideas. When it comes to my wardrobe, I’m not much of a pattern-lover. But, it’s a whole different story when I think about...
Visual brand inspiration: brand identity color palette combinations
Looking for color inspiration for your brand identity? Check out these 9 color combinations, utilizing color psychology and seasonal brand theory. Looking for a little inspiration for your brand identity’s color palette? We’re sharing 9 color palette...
The 5 most common visual brand identity mistakes (and how to fix them)
Are you making one of these five common visual brand identity mistakes? Easily upgrade the look and feel of your visual brand by avoiding these all-too-common pitfalls. Creating visuals for your brand, whether it’s a social media graphic, a graphic for your website,...
Two ideal clients? Here’s how to make it work with your marketing.
We’re sharing our top marketing tips and ideas for connecting with different audiences. Most of the time, when you start your business, the goal is to narrow down and pick one ideal client. Get clear and get focused on serving that particular audience really, really...
Branding vs. marketing: what’s the difference and how do they work together?
Branding vs. marketing: we’re exploring the difference between the two and how you can utilize them together to be even more effective in business. Do you market first or do your branding? Do you need a brand to market? Can you just build a brand without marketing?...
10 content marketing ideas to attract your ideal client
Not sure how to make content marketing work for you? Check out these 10 content marketing ideas for attracting your ideal client. In today’s world of marketing, content is everything. And it’s everywhere. That tweet you saw, that blog post you stumbled upon, the...
The ultimate guide to website strategy for service-based businesses
Ready for your website to start working for you? This ultimate guide to website strategy will walk you through how to create a plan for your site so that it can effectively support your business and its goals. Whether you’re DIY’ing your site from scratch, purchasing...