Let's Get Branding
You're an expert in your field but when it comes to creating a rock solid brand that's cohesive and meaningful, you feel like a fish outta water.
No problem, I got you.
Check out my favorite brand resources below that will help you
create a brand that showcases your expertise to win over new clients and customers!
Brand Strategy
Brand Visuals
Website Design
What is Brand Consistency + Why It Matters
What it means to have brand consistency in your visuals, voice and messaging, and why it matters as a service based business. As a business owner and service provider, I am going to assume you know that competition for time, attention and clients is not going down so...
Money and Pricing as a Service Based Business
We’re talking about money and business, and how to know what to price your services as a service based business owner. [affiliate links may be used at no additional expense to you. thank you for supporting witt and company!] Money and business is a hard, challenging...
The Clear-Cut Guide on How to Audit Your Small Business’s Brand
We're walking through the three steps on how to audit your small business's brand and what to do next with the evaluation results. Now that we’ve discussed what a brand audit is, it’s time to actually dive into the auditing process. But first. As you’re working...
What is a Brand Audit?
A brand audit is the process for evaluating the effectiveness of your internal and external brand experience. Today we're sharing what it is and why it's important. When your business is brand new, more often than not, you’re DIY’ing all the things. Your business, and...
When to Invest in Logo Design or a Full Brand Package
Today we explore when it's good to invest in just a logo design for your business or if you're ready for a full brand strategy and design. I’m going to make a bold statement that is a little counterintuitive to my services: Going through the full branding...
When to Use Different Types of Logos in Your Brand Visuals
Whether you're DIY'ing your visual brand or hiring out help, my number one tip is to make sure you have a few different types of logos to choose from. Why? Because there are going to be different use-cases within your business where you'll need a specific type of...
How to Prepare Your Service-Based Business for a Rebrand
We’re walking you through the three steps to go through in order to best prepare your service-based business for a full rebrand. Before we dive into the three pointers for preparing your business for a rebrand, let’s first discuss what a rebrand actually is. I like to...
Five Signs It’s Time to Rebrand Your Business
It’s not always easy to know when it’s time to update the look and feel of your brand. Here are five common signs you’re ready to dig in and rebrand your service-based business Going through a rebrand is not an easy process, which is why it’s not necessarily a good...
What Makes a Good Brand
A good brand is built with intention and purpose. This is done by first understanding the brand strategy and then creating aligned visuals. I remember when I first started our home renovation blog, North Country Nest, and I would spend hours and hours redoing the logo...
The Importance of Understanding Your Ideal Client
By understanding your ideal client, you're able to provide a brand experience that serves a specific type of person and helps them feel seen. The single biggest ‘thing’ that I see separating those who are struggling and those who are getting steady clients? Their...
The Designing On-Brand Series: The Spring Brand
We're walking through the process of how to create on-brand visuals based on your Brand Season and style guide. One of the biggest struggles I hear from my community is staying consistent. A few weeks ago, I created a faux case study for consistent brand visuals and...
Three Common Brand Mistakes You Might be Making
We're walking through three common brand mistakes that hold back business owners from achieving their version of success. The idea of building a strong brand can be an ambiguous, frustrating and time consuming process. However, there are three common brand mistakes...
What’s the Difference Between a Graphic Designer, a Brand Strategist and Brand Designer?
We're walking through the difference between graphic design, brand design and brand strategy, as well as when to hire the right one. If you spend any time online, you’ve probably seen the titles graphic designer and brand designer and brand strategist thrown around...
How to Create Your About Page: Layout + Content Prompts
We're sharing a few questions and copy prompts to help you write your website's about page, as well as layout ideas for inspiration! Oh, the dreaded ‘About Page’. When working with clients, this is the number one struggle that nearly everyone struggles with. I get it...
Finding Your Brand Message Superpower
Discover the brand message strategy that’ll help you showcase your brand’s superpower! Your brand message is the overarching theme woven into the different touch points someone has with your brand. It’s the message that you want associated with your brand. As a...
How to Pick Your Right Brand Season: A Faux Case Study
We're walking through the process of how to pick your brand's season so that you can create a consistent and cohesive brand. I’ve realized that I really like using faux case studies to teach the branding process. So, today, you’re meeting the faux personal brand, Jane...
Brand Strategy and the Customer Journey: Building Brand Awareness
Learn how to utilize brand strategy and the ideal client during phase one of the customer journey - building brand awareness and attraction. During phase one of the customer journey (the awareness and attraction stage) the client is moving from not knowing that your...
How to Create a Brand Style Guide + Free Canva Template
We're walking you through the step-by-step process for creating a brand style guide so that you can maintain a consistent and cohesive visual brand! Your brand style guide is the visual reference document for communicating your brand in a consistent and...
Creating a Brand That Feels Right
i Do you feel like you want to change your brand design every six months? Whether it’s because something doesn’t fit or you see something that inspires you to change, you find yourself wanting to update your brand visuals. I remember when I first started our home...
Five Strategies for Attracting the Perfect-for-You Client
These five strategies will help you make small shifts in how you show up, so that you can start attracting those perfect-for-you clients. When we’re just getting started with our service based business, the goal is to produce revenue. You need to pay the bills, so if...
How to Prepare for a New Website Design
We’re walking through all the steps you need to check off the list before starting your new website design project so that you're prepared and ready! So, it's happened. You're ready for a new website. Whether you're looking at a template or a custom website design,...
Crafting an Elevator Pitch That Resonates
Check out the four ingredients for writing an elevator pitch that is effective in communicating the amazing results you provide for clients. I recently surveyed my Facebook community (join us over at The Brand Building Collective!) about what they struggle with most...
What it’s Like Working with a Branding Professional – A Peek Behind the Witt and Company Branding Process
Take a peek behind the curtain and see what the entire branding process at Witt and Company is like, walking through a full rebrand from start to finish. Crafting a brand for your business is often a very personal endeavor. Especially when you’re a service based...
How to Differentiate Your Brand
When you intentionally differentiate your brand, you get clear on what makes your brand special so that you can best serve your audience. I think it's a pretty safe to assume that you're in a saturated market/space/category/industry, especially in today’s...