i’m so happy you’re here!
I’m Kelly, a brand strategist and designer, sippin’ coffee and gettin’ creative in my home studio an hour north of Minneapolis, Minnesota.
My happy place is helping small business owners like you showcase their expertise and tell their unique brand story through clean, simple and cohesive design.
It wasn’t always like this, of course.
My entrepreneur journey began in an unconventional way: while recovering from knee surgery surgery (the result of a freak-accident caused by my two energy-filled black labs), I discovered a home decor blog and quickly immersed myself in the world of blogging and entrepreneurship.
My now-husband and I bought our first home a few months later and our own home renovation blog, North Country Nest, was born.
It wasn’t long after that I started helping other bloggers with their digital marketing. My eight years of nonprofit marketing experience came in handy – I loved being able to use my skills in the digital space.
About a year in, my side hustle of offering digital marketing services really took off and I decided to take the leap and pursue this entrepreneur thing full-time.
Shortly after going out on my own, I was approached by a friend to help build a brand – her husband was starting a salsa company and they wanted to collaborate together on the visuals and marketing collateral. I jumped at the chance and within 0.2 seconds of starting the project, completely fell in love with brand buildling.
There is absolutely no greater joy than collaborating with clients who love what they do. And what keeps me going? being able to help business owners showcase all of their amazing work through a cohesive and consistent brand they’re truly excited to share.
Let’s build a brand
that tells your
story and showcases
the values that guide the work
Family comes first, always.
Communicate in a clear, consistent and timely manner.
Work together to tell a cohesive and unique brand story.
Create a community centered around education and value.
Never stop learning and trying new strategies.
“Kelly is a rare find. Her attention to detail, clarity, kindness, and ability to take what is in your mind and make it a tangible thing is the cream of the crop. From our initial email conversation to the offboarding process, Kelly was fully invested and devoted to making my brand become a reality. Thank you!”
On a more personal note
I’m a Minnesota-native and when I’m not collaborating with clients, you can find me working on a home renovation project alongside my hubby and documenting the progress on our blog, North Country Nest. I am also a dog momma to two trouble-seeking black labs and my go-to Friday night plans include getting lost in a good book with a tall glass of wine.