Brand strategy and design for service providers & small businesses

Ready to confidently show up for your brand and business?
Showcase your expertise and build connection with cohesive and consistent branding.
You’re passionate about the work you do and you have a business you love. The results you deliver to clients is freakin’ awesome.
There’s just one, small problem… your brand isn’t measuring up.
It’s not for lack of effort – you’ve invested countless hours tweaking your color scheme, creating Instagram templates
and updating your website layout, only to come up short.
Something feels ‘off’ but you can’t quite put your finger on it. And quite frankly, you’re starting to think that it really doesn’t matter. The revenue is still coming in, so maybe building a brand you’re excited about isn’t worth the effort?
Except, it is.
how we can work together
Brand Audit + Intensive
Understand how your brand is currently experienced with an in-depth brand audit + gain clarity on right next steps with a 90-minute brand intensive.
Strategic Brand Design
Confidently communicate your brand consistently and cohesively with the six-week brand strategy and design package.
Strategic Brand + Website Design
Receive a completely new brand experience from start to finish with a full brand and website package. We’ll first bring your brand vision to life and then showcase it with a new website.

Karissa Russ
Karissa Russ & Co.
“Her work is out of this world and she really has a way of making what you envision/tell her to come to life.”
“The process was seamless. Kelly is extremely responsive, easy to communicate with, takes feedback well and gives amazing suggestions. Was it worth the investment? 1000000%. I’ll be shouting her name from the rooftops. I’m already getting tons of compliments on the new site and that is thanks to Kelly for pushing me outside of my bubble and digging deep to get to the core of myself/business. ”
Brand clarity leads to
excitement and consistency
Struggling with how to talk about your services in a way that connects with your audience?
Would you rather meet someone in person instead of sending them to your website becasue of sheer embarrassment?
Do you think that you don’t need to pick an ideal client because you want everyone to book your services?
Then, my friend, it’s time to get clear on your brand.

Check out the portfolio
My happy place is collaborating with passionate business owners who are ready to take their brand to the next level.
Together, we craft a one-of-a-kind brand that reflects their personality and elevates their business.

Janelle Fenwick
Express Yourself, NC
“Working with you was wonderful! The designs reflect the look and feel I was going for and it’s been really helpful to have the additional brand elements, like the pattern. Throughout the process, the communication was fantastic. Thank you so much for all your help and hard work!”
What I’ve been writing about lately.
Five Common Visual Brand Mistakes
Are you making one of these five common visual brand mistakes? Easily upgrade the look and feel of your brand by avoiding these pitfalls. Creating visuals for your brand, whether it’s a social media graphic, a graphic for your website or a slide deck for your next...
16 Google Font Pairings for Your Website
Find inspiration for your website's font with 16 font pairing ideas, each aligned with one of the four Brand Seasons. Raise your hand if you've spent longer than an hour scrolling through Google Fonts, trying to find the perfect-for-you combination for your website?...
Five Ways to Use a Pattern or Texture Within Your Visual Brand
Incorporating a brand pattern into your brand visuals is a great way to showcase your brand personality in a cohesive and consistent way. Brand patterns are such a great way to enhance your brand visuals! Today I want to talk about five different ways to use them in...
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